Course code

KOK6003.FK

old course code

KOK6003

Course title in Estonian

Meediateooriad

Course title in English

Media Theories

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Andres Kõnno (language of instruction:English)

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To introduce the meanings of the basic concepts of media communication (media-mediated public communication), to introduce the main schools of media communication research, to give a systematic overview of the fictional structures and influence of media, to explain the role of media communication in modern society and its role in culture. To create prerequisites for understanding the connection of communication theory with other social sciences and to contribute to the development of interdisciplinary and complex.

Brief description of the course

The course is a continuation of communication theory and deals with the basic concepts and processes related to one type of communication, media communication. In the last week there is a practical work during which news writing is practiced.

Learning outcomes in the course

Upon completing the course the student:
- knows the basic concepts and problems of media theory;
- orients the theory of media in the perceptions of basic schools;
- is able to distinguish different positions of the communication process in media communication and types of message;
- understands the role of the media as a constructor of reality;
- is familiar with the perceptions of the influence of the public, public opinion and the media and understands the process of the influence of the media;
- can write news and opinion stories independently;
- is able to apply the acquired knowledge in practical activities: advertising, public relations, integrated marketing communication, journalism and political communication.

Teacher

Andres Kõnno

Study programmes containing that course

Crossmedia (BFRB/24.FK)
Crossmedia (BFRB/23.FK)
Crossmedia (BFRB/22.FK)
Crossmedia (BFRB/21.FK)
Crossmedia (BFRB/20.FK)
Crossmedia (BFRB/19.FK)
Crossmedia (BFRB/18.FK)
Journalism (KOAB/17.FK)
Crossmedia (BFRB/17.FK)
Journalism (KOAB/16.FK)
Crossmedia (BFRB/16.FK)
Audiovisual media (BFMB/16.FK)
Public Relations (KOSKB/15.FK)
Crossmedia (BFRB/15.FK)
Advertising and Publicity Studies (KORMB/15.FK)
Liberal Arts in Social Sciences (KKLSB/15.YK)
Audiovisual media (BFMB/15.FK)
Advertising and Publicity Studies (KORMB/14.FK)
Public Relations (KOSKB/14.FK)
Audiovisual media (BFMB/14.FK)
Crossmedia (BFRB/14.FK)
Liberal Arts in Social Sciences (KKLSB/14.YK)
Audiovisual media (BFMB/13.FK)
Advertising and Publicity Studies (KORMB/13.FK)
Liberal Arts in Social Sciences (KKLSB/13.YK)
Public Relations (KOSKB/13.FK)
Crossmedia (BFRB/13.FK)
Advertising and Publicity Studies (KORMB/12.FK)
Liberal Arts in Social Sciences (KKLSB/12.YK)
Liberal Arts in Social Sciences (KKLSB/12_1.YK)
Audiovisual media (BFMB/12.FK)
Public Relations (KOSKB/12.FK)
Crossmedia (BFRB/12.FK)
Advertising and Publicity Studies (KORMB/11.FK)
Liberal Arts in Social Sciences (KKLSB/11_2.YK)
Public Relations (KOSKB/11.FK)
Liberal Arts in Social Sciences (KKLSB/11.YK)
Advertising and Publicity Studies (KORMB/11-T.FK)
Liberal Arts in Social Sciences (KKLSB/11_1.YK)
Marketing (AKMRB/10.YK)