Psychology of Social Influence
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Course code
PSP6053.LT
old course code
PSP6053
Course title in Estonian
Mõjustamispsühholoogia
Course title in English
Psychology of Social Influence
ECTS credits
4.0
Assessment form
Examination
lecturer of 2022/2023 Autumn semester
lecturer not assigned
lecturer of 2022/2023 Spring semester
lecturer not assigned
Course aims
Give the idea about one of the most practical fields of social psychology and teach how to protect oneself from the ways of social influencing.
Brief description of the course
The main concepts of psychology of influence. The weapons of influence. Stereotypes and explanations. Imitation. Decisive heuristics. Contrast principle. Mutuality. Commitment and consistency. Automatism. Social reinforcement. Simulation. Agreeableness. Conditioning and binding. Authority. Deficiency. Defensive measures.
Learning outcomes in the course
Upon completing the course the student:
- knows the basic strategies of psychology of influence;
- is able to analyze succesfulness of different weapon of influences.
Teacher
prof. Aleksander Pulver, PhD
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