Advertising and Publicity Studies
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Study programme code
KORMB.FK
Study programme administrator
Tiina Hiob
MER study programme code
1587
version code
KORMB/10.FK
School / college
FK - Baltic Film, Media and Arts School
Study programme title in Est.
Reklaam ja imagoloogia
study programme title in Engl.
Advertising and Publicity Studies
Language of instruction
Estonian
Study level
Bachelor's studies
ECTS credits
180
Study domain
Business, Administration and Law
Study programme group
business and administration
Study programme subgroup
Marketing and advertising
Nominal study period (in semesters)
6
Access conditions
Secondary School Graduation Certificate, Certificate of Vocational Secondary Education or a corresponding qualification giving access to higher education. show more...
Degrees conferred
sotsiaalteaduse bakalaureus
Study programme aims and objectives
To create preconditions for the acquisition of basic knowledge of social sciences and in-depth knowledge in the field of advertising and publicity studies; show more...
Learning outcomes of the study programme
- understands the social, economic and cultural role of advertising show more...
Graduation requirements
In order to graduate, the student shall complete the study programme in the given volume, show more...
Study programme version structure:
Module type
total ECTS credits
introductory courses
32.0
core courses
92.0
electives
46.0
final exam
10.0
Total
180.0
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