Course code

PSP6050.LT

old course code

PSP6050

Course title in Estonian

Avalikud suhted

Course title in English

Public Relations

ECTS credits

5.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

Analyze the nature of public relations, focusing on corporate relations as an organizational management function in its ties with strategic planning and implementation.

Brief description of the course

Discusses the nature of public relations, focuses on corporate relations as an organizational management function in its ties with strategic planning and implementation,
Analyzes the main goals and functions of public relation management, the main developmental stages of the field and gives an overview of application of the theoretical models of public relations;
Gives an overview of public relations inside and outside of the organization, focusing on strategic planning of public relations, planning and executing media relations and on planning and executing marketing communication in different types of organizations;
Gives an overview of public relations methods of crisis communication and marketing communication.
Independent work:
Analysis of professional sources necessary for fixing lecture material and preparing for seminars;
Group work.

Learning outcomes in the course

Upon completing the course the student:
- knows the main theories and models of public relations
- knows how to use theoretical models to plan public relations processes
- knows how to independently plan media relations
- is able to carry our crisis communication

Teacher

dots. Aira Lepik, PhD

Study programmes containing that course

Psychology (PSPSB/11.LT)
History (AIAJB/11.HT)
Advertising and Publicity Studies (KORMB/10.FK)
Psychology (PSPSB/10.LT)
History (AIAJB/10.HT)
Advertising and Publicity Studies (KORMB/10-T.FK)
Psychology (PSPSB/10N.LT)
History (AIAJB/09.HT)
History (AIAJB/08.HT)
Advertising and Publicity Studies (KORMB/08-T.FK)
Advertising and Publicity Studies (KORMB/08.FK)
History (AIAJB/07.HT)
Advertising and Publicity Studies (KORMB/07.FK)
History (AIAJB/06.HT)
History (AIAJB/05.HT)
Psychology (PSPSB/05.LT)
History (AIAJB/04.HT)
History (AIAJB/00.HT)