TLÜ ÕIS

Introduction to Marketing

Course code

KOR6002.FK

old course code

KOR6002

Course title in Estonian

Sissejuhatus turundusse

Course title in English

Introduction to Marketing

ECTS credits

3.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

General specialised subject. To familiarise the students with marketing terminology, the principles and methods of managing a company under the conditions of a changing environment and market situation, and marketing means and methods to guarantee the competitiveness of the company and a steady profit.

Brief description of the course

The essence of marketing. Marketing management. The marketing environment. Markets. Market research. Marketing information. Consumer purchase behaviour. Organisational purchase behaviour. Product policy. Marketing policy. Support policy. Price policy.

Learning outcomes in the course

Upon completing the course the student:
- knows modern marketing theories and their authors;
- knows specific terminology and basic concepts;
- sees links between the theory and practice of marketing.

Teacher

lekt Marko Järvsoo

The course is a prerequisite

Marketing Management (KOR6020.FK)

Study programmes containing that course