TLÜ ÕIS

Corporate Identity, Corporate Identity Design

Course code

KOR6009.FK

old course code

KOR6009

Course title in Estonian

Firmastiil ja korporatiivne identiteet

Course title in English

Corporate Identity, Corporate Identity Design

ECTS credits

4.0

Assessment form

assessment

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The goal is to create knowledge and experience that supports framing and/or analyzing visual communication startegy of an organization.

Brief description of the course

The following topics will be discussed: the overall organizational culture and its expression, corporate identity elements, Brandbook and CVI (Corporate Visual Identity).
Practical activities: analyzing the visual communication of different organizations and companies, creating and implementing a CVI for chosen enterprise.

Learning outcomes in the course

Upon completing the course the student:
- knows the basic principles of graphic design;
- is able to analyze the company's organizational v visual communication;
- owns the graphic designing experience.

Teacher

Tiina Hiob

Prerequisite course 1

Advertising Theory II (KOR6073.FK)

Study programmes containing that course