TLÜ ÕIS

Integrated Marketing Communication

Course code

KOR6008.FK

old course code

KOR6008

Course title in Estonian

Integreeritud turunduskommunikatsioon

Course title in English

Integrated Marketing Communication

ECTS credits

3.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

Major. To provide the student with an overview of the principles and means of contemporary marketing communication and the ability to purposefully use them.

Brief description of the course

The course deals with various types of marketing communication and has both theoretical and practical elements. The topics dealt with include the notion of marketing communication, launching marketing, organising and managing an advertising campaign, sales promotion, direct marketing and managing the consumer relationship in marketing communication, customers, telephone sales, sponsorship, public relations.

Learning outcomes in the course

Upon completing the course the student:
- has an overview and knowledge of modern marketing principles and communication facilities

Teacher

Helen Noormets

Study programmes containing that course