Study programme code

AKMRB.YK

Study programme administrator

Raivo Rajamäe

MER study programme code

106264

version code

AKMRB/12.YK

School / college

YK - School of Governance, Law and Society

Study programme title in Est.

Turundus

study programme title in Engl.

Marketing

Language of instruction

Estonian

Study level

Bachelor's studies

ECTS credits

180

Study domain

Sotsiaalteadused, ärindus ja õigus

Study programme group

business and administration

Study programme subgroup

Marketing and advertising

Nominal study period (in semesters)

6

Access conditions

Secondary education or equivalent foreign qualification.
show more...

In full time studies (stationary): Estonian language state examination (Estonian school) or Russian language state examination (Russian school) (25%)
State examination (candidate’s choice) (25%)
Entrance exam (50%)

In part time, extention (distance learning): Entrance exam (100%)

Degrees conferred

sotsiaalteaduse bakalaureus

Study programme aims and objectives

- to create main competences in social sciences with the accent on the business administration and marketing; show more...

- to create possibilities to get deeper knowledges in business administration and marketing;
- to create precondition for continuation the studies at the Master’s level in the business administration and marketing;
- to support the developing of skills to work in business foundation on a position requiring knowledge in business administration and marketing (specialists, managers, advisors of the executives);
- to create skills to communicate with different target-groups and to explain specific issues of marketing in social and in cultural context;
- to create skills to define his/her level of development and the need for self-improvement.

Learning outcomes of the study programme

- has a systematic knowledge of the essential fundamental concepts, theoretical principles and methods of social sciences, including business management and marketing show more...


- has a knowledge in the theoretical schools, tendencies and topical problems of marketing

- has a basic knowledge for research in the field of business management and marketing and for the respective analysis and argumentation

- ability proficiency of critical and interdisciplinary analysis of business managerial problems and projects from the aspect of globalising world using adequate methods

- ability to apply the acquired knowledge in professional work, to critically analyse and plan his/her activities, to estimate the consequences of his/her activities in society

- has a readiness to participate actively in society, toleration to the variation of dispositions and values

- ability and willingness to define the need for professional extra studies, trend to life-long learning

Graduation requirements

In order to complete the curriculum the student must:

1. complete the curriculum in determined load, show more...
e.g. pass all the compulsory courses and the elective courses in the load determined by the curriculum and defend Bachelor’s thesis or pass Bachelor’s examination;
2. a full time student must achieve competency in one foreign language on the level B2 and part time student on B1 in accordance with the European language study framework document or a minimum of 80 points on the state examination in foreing language;
3. The student must achieve the required level of proficiency in computer skills as established by the Institute of Informatics and confirmed by the Education Committee of the University Senate.
4. Students graduated from a secondary school with the diretion language other than Estonian must achieve a competency level C1 in Estonian language in accordance with the European language study framework document.