TLÜ ÕIS

Basics of Advertising Design

Course code

HKI5034.HK

old course code

HKI5034

Course title in Estonian

Reklaamidisain

Course title in English

Basics of Advertising Design

ECTS credits

3.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To provide an overview of the processes and means of visual communication; to develop students' design skills by means of practical tasks.

Brief description of the course

An overview of the history of advertising design. The aim of advertising and the role of design in achieving it. The essence of visual advertising. Stimuli in visual advertising. Visual advertising in mass media. The product and its package. Company symbols and their attributes. The working environment. The role of colour in advertising. Mechanisms of the effect of colours and their application in design.

Learning outcomes in the course

Upon completing the course the student:
- can develop advertising solutions for a company;
- can design an advertisement using their knowledge about advertising psychology, text, images and coloring.

Teacher

Laura Hein

Prerequisite course 1

Fundamentals of Design (HKI5084.HK)

Study programmes containing that course