Basics of Advertising Design
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Course code
HKI5034.HK
old course code
HKI5034
Course title in Estonian
Reklaamidisain
Course title in English
Basics of Advertising Design
ECTS credits
3.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To provide an overview of the processes and means of visual communication; to develop students' design skills by means of practical tasks.
Brief description of the course
An overview of the history of advertising design. The aim of advertising and the role of design in achieving it. The essence of visual advertising. Stimuli in visual advertising. Visual advertising in mass media. The product and its package. Company symbols and their attributes. The working environment. The role of colour in advertising. Mechanisms of the effect of colours and their application in design.
Learning outcomes in the course
Upon completing the course the student:
- can develop advertising solutions for a company;
- can design an advertisement using their knowledge about advertising psychology, text, images and coloring.
Teacher
Laura Hein
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