Course code

SKA6124.HT

old course code

SKA6124

Course title in Estonian

Reklaamtekstide tõlkimine

Course title in English

Translation of Advertisments

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To teach principles of advertising content value, of understanding its peculiarities.
To support students in distiguishing national, non-national and international elements in advertising language;
To create premises for translation advertising tezts from Estonian to Russian considering all mentioned aspects.

Brief description of the course

Advertising is one of the most important phenomena of the contemporary world. Students get knowledge how to adjust national or international advertising text for their own cultural space;
how to use knowledge of theory and practice of translation to find a correct solution for advertising text translation to get advertising product useful for all three - customer , executor and consumer.

Learning outcomes in the course

Upon completing the course the student:
Skills to value advertising content;
Skills to distinguish peculiarities of the advertising text;
Understanding how to transform these texts for another national audience proceeding from its culture, language and identity.

Teacher

Vitali Belobrovtsev, MA

Study programmes containing that course

Russian Philology (SKVB/15.HT)
Humanities (KKHB/15.HT)
Humanities (KKHB/14.HT)
Russian Philology (SKVB/14.HT)
Humanities (KKHB/13.HT)
Russian Philology (SKVB/13.HT)
Russian Philology (SKVB/12.HT)
Russian Philology (SKVB/00.HT)
Humanities (KKHB/12.HT)
Russian Philology (SKVB/08.HT)
Journalism (SKAMB/08.FK)