TLÜ ÕIS

Introduction to Public Relations

Course code

KOK6001.FK

old course code

KOK6001

Course title in Estonian

Sissejuhatus suhtekorraldusse

Course title in English

Introduction to Public Relations

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To develop competence to understand the purpose and basis of public relations, both in history and today, using evidence-based approaches; support the development of cultural and ethical values and readiness to take these into account in future careers; develop understanding of different aspects of PR activities.

Brief description of the course

Introduction to PR is entry level course that introduces the basics of public relations. Participants will get an overview of PR history and development, of ethical, professional and theoretical principles. Basics of media relations, internal and external communicational will be covered.

Learning outcomes in the course

Upon completing the course the student:
- understands the basics of PR;
- can make basic connections between theoretical and practical PR;
- works independently with professional literature;
- can solve professional tasks in a team;
- can fulfil basic PR tasks.

Teacher

Kristel Abel, MA

The course is a prerequisite

Media Relations (KOK6056.FK)
Media Relations (KOK6082.FK)
Practical Photography (KOR6094.FK)
Risk and Crisis Communication (KOK6004.FK)

Study programmes containing that course