Course code

KOK6056.FK

old course code

KOK6056

Course title in Estonian

Meediasuhted

Course title in English

Media Relations

ECTS credits

4.0

Assessment form

assessment

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To develop prerequisites for understanding the content and principles of media relations, using contemporary knowledge based approaches to the field, supporting the development of cultural and aesthetic values and the readiness to take them into consideration in future work; to develop practical media relations for understanding different facets.

Brief description of the course

“Media relations” is a course which expands the knowledge of students regarding Estonia’s contemporary media system and its application in public relations as a practical output on a tactical and technical level.
Media relations training will be covered during the course, relying on an analysis of specific incidents. Prerequisites will be created for professional skills as the media relations director or press representative of different organisations

Learning outcomes in the course

Upon completing the course the student:
- understands the general principles of media;
- has skill to analyse the background system of Estonian media;
- has skill to work independently with specialty literature;
- has skill to independently analyse various incidents;
- has competent handling of public relations in terms of the specialty.

Teacher

Annela Laaneots, MA

Prerequisite course 1

Introduction to Public Relations (KOK6001.FK)

The course is a prerequisite

Study programmes containing that course

Journalism (KOAB/17.FK)
Public Relations (KOSKB/17.FK)
Public Relations (KOSKB/16.FK)
Information Science (INITB/15.DT)
Public Relations (KOSKB/15.FK)
Public Relations (KOSKB/14.FK)
Information Science (INITB/14.DT)
Public Relations (KOSKB/13.FK)
Public Relations (KOSKB/12.FK)
Public Relations (KOSKB/11.FK)
Marketing (AKMRB/10.YK)