Media Planning
Course code
KOK6011.FK
old course code
KOK6011
Course title in Estonian
Meedia planeerimine
Course title in English
Media Planning
ECTS credits
4.0
Assessment form
assessment
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To provide practical knowledge and skills to make independent decisions when choosing appropriate media analysis methods and interpret the results based on media planning concepts, goals, profiling the audience, chosen media channel and media strategy.
Brief description of the course
Media planning is entry level course that provides an overview of media planning concepts and goals, principles and methods of audience, medium, timing and cost and media influence.
Learning outcomes in the course
Upon completing the course the student:
- knows topics and concepts of media planning and main problems of it;
- has an overview of media planning tools;
- understands media planning as a process and is prepared to make realistic media planning goals;
- knows how to apply acquired knowledge in practice, is able to develop and evaluate media plans.
- knows topics and concepts of media planning and main problems of it;
- has an overview of media planning tools;
- understands media planning as a process and is prepared to make realistic media planning goals;
- knows how to apply acquired knowledge in practice, is able to develop and evaluate media plans.
Teacher
Raivo Palmaru, PhD
Prerequisite course 1
Study programmes containing that course