Major. To provide the student with a systematic overview of all facets of advertising, including the role of advertising in marketing and propaganda, advertising processes and principles of producing advertisements.
Brief description of the course
The course provides an overview of all aspects of advertising including the role of advertising in marketing and propaganda, the process and principles of advertising. The course deals with basic principles of advertising psychology, brand, brand development, principles of organising an advertising campaign, foundations of cooperation between advertising agencies and media, legal restrictions of advertising, problems of ethics and good practices in advertising.