Advertising Theory II
Course code
KOR6003.FK
old course code
KOR6003
Course title in Estonian
Reklaamiteooria II
Course title in English
Advertising Theory II
ECTS credits
4.0
Assessment form
Examination
lecturer of 2021/2022 Spring semester
lecturer not assigned
lecturer of 2022/2023 Autumn semester
lecturer not assigned
Course aims
Major. To reinforce the knowledge acquired in the course, Advertising Theory I, by means of problem solving and creative tasks and to gain a deeper knowledge in advertising psychology.
Brief description of the course
The course deals with the areas of advertising theory, practical advertising and the principles of organising an advertising campaign as well as the criteria for assessing advertisements. Students practise planning an advertising campaign. The course ends with a practical project on organising an advertising campaign.
Teacher
lekt Tiina Hiob, õp Mihhail Kremez
Prerequisite course 1
Study programmes containing that course