Course code

RIM6021.YK

old course code

RIM6021

Course title in Estonian

Sissejuhatus turundusse

Course title in English

Basic Marketing

ECTS credits

3.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The aim of the course is to provide the students with primary structured understanding of marketing as the central function of a business. Marketing connects company and its customers and determines the organisations market position and role in the society. In addition to that, the course enables to develop the basic skills of marketing instruments.

Brief description of the course

Basic Marketing course is a basic level marketing course which gives students an introduction of the basics of marketing. The students will learn about the basics of marketing, including marketing main postulations, the main rules of marketing environment and market functions. Additionally, the students will be acquainted with the marketing instruments and ethics of marketing.

Learning outcomes in the course

Upon completing the course the student:
- understands the essence of marketing-function, its importance and aim;
- is able to assess marketing campaigns generally and is able to determine the usage and expediency of different marketing instruments depending on market context and aims set by the management;
- is able to measure those aims.

Teacher

Sigrid Salla

Study programmes containing that course

Crossmedia (BFRB/14.FK)
Recreation Management (TSRKB/13.LT)
Public and Business Management (RIHKB/13.YK)
Crossmedia (BFRB/13.FK)
Crossmedia (BFRB/12.FK)
Public and Business Management (RIHKB/12.YK)
Recreation Management (TSRKB/12.LT)
Advertising and Publicity Studies (KORMB/11.FK)
Social Sciences (KKSB/11.YK)
Advertising and Publicity Studies (KORMB/11-T.FK)
Social Sciences (KKSB/10.YK)
Advertising and Publicity Studies (KORMB/08.FK)