Course code

KOR6063.FK

old course code

KOR6063

Course title in Estonian

Kuvandus (imagoloogia)

Course title in English

Imagology

ECTS credits

5.0

Assessment form

Examination

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To create the preconditions for the development of the following competencies: skill to analyze, project and create an image, skill to develop and implement scientific methods of communication strategy, skill in analytical and critical thinking.

Brief description of the course

How to perceive the distinct image phenomenon in the field of public relations and public image building, the value of image in the value structure of a product, image as a phenomenon of individual and social psychology ( individual and corporate image). The ``soft`` and strict scientific methods of image analysis are explored. Students learn to compare images and measure the level of their conformity.

Learning outcomes in the course

Upon completing the course the student:
- is qualified to act as an image consultant to individuals and corporations, i.e. is capable of analyzing an existing image and offering ways to change it;
- can plan a completely new image;
- is familiar with professional terminology and can apply it appropriately.

Teacher

Linnar Priimägi, PhD

The course is a prerequisite

Study programmes containing that course

Advertising and Publicity Studies (KORMB/17.FK)
Advertising and Publicity Studies (KORMB/16.FK)
Advertising and Publicity Studies (KORMB/15.FK)
Advertising and Publicity Studies (KORMB/14.FK)
Advertising and Publicity Studies (KORMB/13.FK)
Advertising and Publicity Studies (KORMB/12.FK)
Advertising and Publicity Studies (KORMB/11.FK)
Advertising and Publicity Studies (KORMB/11-T.FK)
Public Relations (KOSKB/11.FK)