Course title in Estonian
Course title in English
Public Relations Theory
approximate amount of contact lessons
lecturer of 2018/2019 Spring semester
Karin Luiga (inglise keel)
lecturer of 2019/2020 Autumn semester
lecturer not assigned
The course creates preconditions for understanding the theoretical bases of public relations.
Brief description of the course
The different public relations paradigms are covered in the course, relations of communication theories and public relations practice, contact points of sociological approaches with different public relations practices. The course gives an overview of the interdisciplinary character of public relations and helps students to understand the connections and contact points of different disciplines that explain activities of organisations.
Writing the final paper.
Learning outcomes in the course
Upon completion of the course the student:
Is familiar with public relations theories
Can analyse public relations practices from the viewpoint of theoretical approaches;
Knows the interdisciplinary character of corporate communication and public relations and can use it in practical public relations activities.
Õppejõu pool kursusel antud artiklid;
Botan, Public Relations Theory II;
L’Etang, J. (2007). Public Relations: Concepts, Practice and Critique
academic articles provided by the instructor;
Books in the reading list plus books and academic articles chosen by the instructor.