TLÜ ÕIS

Public Relations Theory

Course code

KOK6023.FK

old course code

KOK6023

Course title in Estonian

Suhtekorralduse teooriad

Course title in English

Public Relations Theory

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The course creates preconditions for understanding the theoretical bases of public relations.

Brief description of the course

The different public relations paradigms are covered in the course, relations of communication theories and public relations practice, contact points of sociological approaches with different public relations practices. The course gives an overview of the interdisciplinary character of public relations and helps students to understand the connections and contact points of different disciplines that explain activities of organisations.

Learning outcomes in the course

Upon completing the course the student:
- is familiar with public relations theories;
- can analyse public relations practices from the viewpoint of theoretical approaches;
- knows the interdisciplinary character of corporate communication and public relations and can use it in practical public relations activities.

Teacher

Karin Luiga, MA

Study programmes containing that course