Course title in Estonian
Course title in English
approximate amount of contact lessons
lecturer of 2018/2019 Autumn semester
lecturer not assigned
lecturer of 2018/2019 Spring semester
lecturer not assigned
New media products are being developed and applied within increasingly complex local and global innovation systems. This course, therefore, offers an introduction to perspectives on the socio-technical, cultural, organisational, and economic processes contributing to innovation within media sector. The course will enable students to develop their understanding of the processes of innovation at the levels of individual media enterprises, national media and innovation systems as well as global media and communications industries.
Brief description of the course
The course introduces, firstly, the theoretical perspectives on the social and economic transformations that have been accompanying both the historical and the contemporary processes of media innovation. The interdisciplinary approaches to the innovation processes in the media sector, their specific characteristics will be discussed. Concepts and phenomena like path dependence, technological trajectories, remediation, collective memory, uncertainty, risk, convergence, divergence, diversification, technology diffusion and crossmedia will be introduced and their role in the processes of media evolution discussed. The second half of the course will focus on the phenomena including social construction of (media) technology, networked media production and distribution, intellectual property rights and the related issues of contemporary media regulation and governance, open source as groundbreaking innovation strategy. Throughout the course empirical examples will be discussed to illustrate the theoretical discussions. The last third of the course will be focusing on the concrete practical circumstances of innovating in media enterprises. There will be expert guests in seminars. Most lectures have accompanying seminars where attending students are expected to give one presentation per term based on the literature suggested by the seminar teacher.
Learning outcomes in the course
By the end of the course, students will be able to critically assess the strengths and weaknesses of contending perspectives to the contemporary processes of media innovation and will understand some of the key issues that are of concern to business leaders in the media sector, policy-makers, and citizens and consumers.
The course is assessed by 40% formative course work and by 60% summative home examination. The formative course work will consist of one seminar presentation (can be done as group-work) on required readings. The summative home examination is a process whereby students are given one week to complete an essay answering a question given.
Benkler, Y. 2006 The Wealth of Networks: How Social Production Transforms Markets and Freedom. Yale University Press: New Haven and London;
Küng, L. 2008 Strategic Management in the Media: From Theory to Practice. London, Sage;
Lessig, L. 2008 Remix: Making art and commerce thrive in the hybrid economy. London, Bloomsbury Academic; Storsul, T. & Stuedahl, D. (Eds.) (2007). Ambivalence Towards Convergence. Digitalization and Media Change. Götenborg: Nordicom.
Berker, T., Hartmann, M., Punie, Y. & Ward, K. (Eds). 2006 Domestication of Media and Technology. Maidenhead and New York: Open University Press; Bolter, J. D. & Grusin, R. 1999 Remediation: Understanding New Media. Cambridge, Massachusetts: MIT Press; Feldmann, V. 2005 Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication. Heidelberg: Physica-Verlag; Fuller, M. 2005 Media Ecologies: Materialist Energies in Art and Technoculture. Cambridge, Massachusetts: MIT Press;
Galloway, A. R. 2006 Protocol. Theory, Culture & Society, 23(2-3), 317-320; Johnson, S. 2010 Where Good Ideas Come From: The Natural History of Innovation. New York, Riverhead Books; Lessig, L. 2004 Free culture: how big media uses technology and the law to lock down culture and control creativity. New York: Penguin; Mansell, R. & Silverstone, R. (Eds.) 1996 Communication by Design: The Politics of Information and Communication Technologies. Oxford: Oxford University Press; Mansell, R. & Steinmueller, E. W. 2000 Mobilizing the Information Society. Oxford: Oxford University Press; Rogers, E. M. 1995 Diffusion of Innovations. New York: Free Press;
Tapscott, D. & Williams, A. D. 2006 The Prosumers. In Wikinomics: How mass collaboration changes everything (pp. 124-150). New York: Portfolio