Introduction to Crossmedia Environments
Course code
old course code
Course title in Estonian
Sissejuhatus ristmeediasse
Course title in English
Introduction to Crossmedia Environments
ECTS credits
approximate amount of contact lessons
Teaching semester
autumn - spring
Assessment form
lecturer of 2018/2019  Spring semester
Alessandro Nanì (inglise keel)
lecturer of 2019/2020  Autumn semester
lecturer not assigned
Course aims
The overarching goal is to provide an overview of crossmedia communication and development. The course is interdisciplinary and introductory in concept and implementation concerning what crossmedia communication is and how it can be applied. The main aim is to develop a theoretical framework for understanding how crossmedia production works.
Brief description of the course
The course is a solid overview of crossmedia communication, one that builds from a general introduction to a specific examination of the media and genres of crossmedia to a discussion of the concepts involved in designing and developing crossmedia communication.

The major components of this course are organized in four sections: “Introduction” provides a solid introductory look at crossmedia communication; “Media” covers the variety of media that are typically involved in crossmedia production; “Genres” examines how each genre influence crossmedia design and development decision; and “Critical Thinking” explores important issues to be considered when designing and developing crossmedia communication.
Independent work
Students have to work independently with reading materials based on which they write one essay and prepare a seminar presentation.
Learning outcomes in the course
After successful completion the students will share:

- knowledge of fundamental theoretical approaches to crossmedia phenomena;
- ability to understand and analyze on general level crossmedia productions;
- awareness of the main issues and responsabilities inherent in creating crossmedia experiences;
- insight into recent developments in the field of crossmedia communication.
Assessment methods
The course is assessed by 20% students presentation and by 80% final exam.
Alessandro Nani, MA
Study literature
BERNARDO, Nuno (2011). The Producers Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. London: CR Entertainment Ltd.
DAVIDSON, Drew et al. (2010). Cross-Media Communications: An Introduction to the Art of Creating Intergrated Media Experiences. Pittsburgh: ETC Press.
JENKINS, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
MILLER, Vincent (2011). Understanding Digital Culture. London: SAGE.