Crossmedia Production
Course code
old course code
Course title in Estonian
Ristmeedia sisutootmine
Course title in English
Crossmedia Production
ECTS credits
approximate amount of contact lessons
Teaching semester
Assessment form
lecturer of 2019/2020  Autumn semester
õppejõud on määramata
lecturer of 2019/2020  Spring semester
lecturer not assigned
Course aims
The aim of the course is:
- to support the study of theory and practice of crossmedia production;
- to familiarize students with methods and processes of development of crossmedia content;
- to provide tools for the development of crossmedia content for different media platforms.
Brief description of the course
The course examines theory and practice of development of crossmedia content in the context of various media institutions. Under the supervision of the course instructor, students will work in groups throughout the semester to practice the process of developing creative content for different media platforms. The outcome of the course will be the development and presentation of a document (Transmedia bible) describing the various part of the crossmedia final project.

In order to reach this goal, the course is organized in a series of seminars.
Independent work
All students are expected to prepare and present a seminar presentations as formative coursework. Students are expected to participate in a minimum of 8 seminars.
Learning outcomes in the course
After successful completion the student will share:
- knowledge of fundamental differences among projects spreading across media;
- ability to develop a coherent transmedia narrative unfolding across platforms
- ability to choose the best suiting crossmediatic strategy for the chosen narrative;
- awareness of the main issues related to audience engagement across platforms.
Assessment methods

The course is assessed by the following criterias:
50% final project
30% mid term presentation
20% class attendance
Alessandro Nani, MA
Study literature
BERNARDO, N. (2011). The producer's guide to transmedia. Lisbon: BeActive books.
GIOVAGNOLI, M. (2011). Transmedia storytelling: Imagery, shapes and techniques. Pittsburgh, PA: ETC Press.
JENKINS, H. (2009). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling