TLÜ ÕIS

Fundamentals of Marketing

Course code

RIM6005.YK

old course code

RIM6005

Course title in Estonian

Turunduse alused

Course title in English

Fundamentals of Marketing

ECTS credits

6.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The aim of the course is to give the students basic structured knowledge of marketing as a central function of a business enterpreneurship. The knowledge of how marketing combines a business and its’ target audience/consumers and is crucial for the business market position and role in the society. The course will also give a basic introduction of using different market instruments and methods.

Brief description of the course

Basic Marketing is a base-level course of marketing that introduces the main marketing principles. The course will cover basic principles of marketing, basic rules and functions of marketing environement and markets, basic introduction of market instruments and market ethics. In addition to theoretical knowledge the students will have the opportunity to test their accumulated knowledge in an interactive electronial market simulation game. In the end of the course the students will present an individually formulated market plan and course project.

Learning outcomes in the course

Upon completing the course the student:
- understands the functions of marketing; importance and aims of marketing;
- can assess market campaigns on a general level; can evaluate the relevance of different market instruments in a context of a specific marketing situation and the aims set by the leadership;
- is able to project the said aims into market evaluation means.

Teacher

Kristo Krumm

The course is a prerequisite

Marketing Management (RIM6024.YK)

Study programmes containing that course