Public Relations in Marketing
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Course code
KOR6053.FK
old course code
KOR6053
Course title in Estonian
Avalikud suhted turunduses
Course title in English
Public Relations in Marketing
ECTS credits
4.0
Assessment form
assessment
lecturer of 2021/2022 Spring semester
lecturer not assigned
lecturer of 2022/2023 Autumn semester
lecturer not assigned
Course aims
To teach students to plan PR activites of any kind, to maintain relationships with mass-media and target groups, to create public image of organization.
Brief description of the course
Main forms of study are lectures and seminars; independent work is presented by a student’s research report on contemporary literature on PR. Method of control – test.


Learning outcomes in the course
Upon completing the course the student:
Student know how to plan PR activites of any kind, how to maintain relationships with mass-media and target groups, how to create public image of organization.
Teacher
Viacheslav Spirin
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