Course aims
To teach students to plan PR activites of any kind, to maintain relationships with mass-media and target groups, to create public image of organization.
Brief description of the course
Main forms of study are lectures and seminars; independent work is presented by a student’s research report on contemporary literature on PR. Method of control – test.
Learning outcomes in the course
Upon completing the course the student:
Student know how to plan PR activites of any kind, how to maintain relationships with mass-media and target groups, how to create public image of organization.