Course code

KOR6053.FK

old course code

KOR6053

Course title in Estonian

Avalikud suhted turunduses

Course title in English

Public Relations in Marketing

ECTS credits

4.0

Assessment form

assessment

lecturer of 2021/2022 Spring semester

lecturer not assigned

lecturer of 2022/2023 Autumn semester

lecturer not assigned

Course aims

To teach students to plan PR activites of any kind, to maintain relationships with mass-media and target groups, to create public image of organization.

Brief description of the course

Main forms of study are lectures and seminars; independent work is presented by a student’s research report on contemporary literature on PR. Method of control – test.

Learning outcomes in the course

Upon completing the course the student:
Student know how to plan PR activites of any kind, how to maintain relationships with mass-media and target groups, how to create public image of organization.

Teacher

Viacheslav Spirin

Study programmes containing that course

Advertising and Publicity Studies (KORMB/12.FK)
Social Sciences (KKSB/11_1.YK)
Advertising and Publicity Studies (KORMB/11-T.FK)
Social Sciences (KKSB/11.YK)
Marketing (AKMRB/12.YK)
Social Sciences (KKSB/11_2.YK)
Advertising and Publicity Studies (KORMB/11.FK)
Marketing (AKMRB/11.YK)
Social Sciences (KKSB/10_2e.YK)
Advertising and Publicity Studies (KORMB/10-T.FK)
Social Sciences (KKSB/10_1.YK)
Social Sciences (KKSB/10.YK)
Advertising and Publicity Studies (KORMB/10.FK)
Social Sciences (KKSB/10_2.YK)
Social Sciences (KKSB/10_1e.YK)
Social Sciences (KKSB/09.YK)
Advertising and Publicity Studies (KORMB/08.FK)
Social Sciences (KKSB/08.YK)
Advertising and Publicity Studies (KORMB/07.FK)