Communication Special Seminar
Course code
KOK6085.FK
old course code
Course title in Estonian
Kommunikatsiooni eriseminar
Course title in English
Communication Special Seminar
ECTS credits
3.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Karl Hallik (language of instruction:Estonian)
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To provide basic level knowledge on brand and corporate journalism and its theoretical framework, finding, developing and publishing organization’s narrative Provide an overview of principles and practices of content marketing.
Brief description of the course
The course covers the emergence of brand and corporate journalism, need for it and the theoretical framework. The need for creating organization’s narrative and the advantages, criticism and opportunities are discussed. The course gives a short Introduction to content marketing.
Learning outcomes in the course
Upon completing the course the student:
- understands, what is brand journalism;
- understands the theoretical framework and practical requirements of brand journalism;
- knows how to apply the principles of brand journalism in practice.
- understands, what is brand journalism;
- understands the theoretical framework and practical requirements of brand journalism;
- knows how to apply the principles of brand journalism in practice.
Teacher
Kristel Abel, MA
Prerequisite course 1
Study programmes containing that course