PR Texts Writing
Course code
KOK6066.FK
old course code
Course title in Estonian
Kirjutamine suhtekorralduses
Course title in English
PR Texts Writing
ECTS credits
6.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To provide systematic overview and experience of designing organization’s message, creating and publishing both written and audiovisual texts based on their target groups; help to create the experience to apply knowledge and skills in practice.
Brief description of the course
Course is a mix of lectures, seminars, case analyses and group works. Students will participate actively in learning how to create content for corporate communication and learn how to create written and audivisual messages for organizations.
Learning outcomes in the course
Upon completing the course the student:
- has knowledge of different texts, message creation and principles of composing PR texts. Experience of creating written and audiovisual text through exercises in seminars and individual work;
- has knowledge how to communicate with different stakeholder groups and using different communication channels;
- has knowledge how to form a message.
- has knowledge of different texts, message creation and principles of composing PR texts. Experience of creating written and audiovisual text through exercises in seminars and individual work;
- has knowledge how to communicate with different stakeholder groups and using different communication channels;
- has knowledge how to form a message.
Teacher
Kristel Abel, MA
Prerequisite course 1
The course is a prerequisite
Study programmes containing that course