Public Relations Theory
Course code
old course code
Course title in Estonian
Suhtekorralduse teooriad
Course title in English
Public Relations Theory
ECTS credits
Assessment form
lecturer of 2020/2021  Spring semester
Karin Luiga (õpetamise keel: English) ordinary course
lecturer of 2021/2022  Autumn semester
lecturer not assigned
Course aims
The course creates preconditions for understanding the theoretical bases of public relations.
Brief description of the course
The different public relations paradigms are covered in the course, relations of communication theories and public relations practice, contact points of sociological approaches with different public relations practices. The course gives an overview of the interdisciplinary character of public relations and helps students to understand the connections and contact points of different disciplines that explain activities of organisations.
Learning outcomes in the course
Upon completing the course the student...
Upon completion of the course the student:
Is familiar with public relations theories
Can analyse public relations practices from the viewpoint of theoretical approaches;
Knows the interdisciplinary character of corporate communication and public relations and can use it in practical public relations activities.
Karin Luiga, MA