Advertising Theory and Psychology
Course code
KOR6104.FK
old course code
Course title in Estonian
Reklaamiteooria ja -psühholoogia
Course title in English
Advertising Theory and Psychology
ECTS credits
6.0
Assessment form
Examination
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To reinforce the knowledge acquired in the course Introduction to Advertising by means of problem solving and creative tasks and to gain a deeper knowledge in advertising theory and psychology incl. advertising psychonomy
Brief description of the course
The course deals with the areas of advertising theory and psychology, practical advertising and the principles of organising an advertising campaign as well as the criteria for assessing advertisements. Students practise planning an advertising campaign. The course ends with a practical project on organising an advertising campaign.
Learning outcomes in the course
Upon completing the course the student:
- has knowledge of psychological regularities of the reception and processing of advertising;
- has ability to link theoretical knowledge with professional practice.
- has knowledge of psychological regularities of the reception and processing of advertising;
- has ability to link theoretical knowledge with professional practice.
Teacher
Tiina Hiob MSc
Prerequisite course 1
Study programmes containing that course