Advertising Theory I
Course code
KOR6072.FK
old course code
Course title in Estonian
Reklaamiteooria I
Course title in English
Advertising Theory I
ECTS credits
6.0
Assessment form
Examination
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To support the basic understanding of the role of advertising in today’s market economy and common practice on the marketing communication field, to support the understanding of ethical standards and basic knowledge about the legal space of advertising field.
Brief description of the course
The course will provide the holistic overview of advertising field. The main keywords are: marketing communication, branding and brand concept, positioning, visual communication,attention, emotions, storytelling, copywriting, campaigns, ethics and law.
Learning outcomes in the course
Upon completing the course the student:
- has the holistic overview of the main theories of advertising;
- is able to use specific vocabulary, understands the role of advertising in today’s market economy;
- knows the advertising planning process and the logic of advertising campaigns.
- has the holistic overview of the main theories of advertising;
- is able to use specific vocabulary, understands the role of advertising in today’s market economy;
- knows the advertising planning process and the logic of advertising campaigns.
Teacher
The course is a prerequisite
Study programmes containing that course