Webometrics and Web Studies
Course code
old course code
Course title in Estonian
Veebimeetria ja veebiuuringud
Course title in English
Webometrics and Web Studies
ECTS credits
approximate amount of contact lessons
Teaching semester
Assessment form
lecturer of 2019/2020  Autumn semester
Aile Möldre (eesti keel) tavaline kursus
lecturer of 2019/2020  Spring semester
lecturer not assigned
Course aims
- To create preconditions for acquiring knowledge on metric studies and their approaches
- To create prerequisites for obtaining knowledge on the basics of quantitative and qualitative study of the Web
- To create possibilities for obtaining practical skills in using the simple techniques of web metrics and qualitative study
Brief description of the course
The concepts of metric studies: bibliometrics, informetrics, scientometrics, webometrics, web analytics. Data collection from the web and its tools. The approaches for web metrics: networks and link analysis, web impact assessment, analysing comments and sentiment. Analysing blogs and Twitter. Web texts thick description. The possibilities of studying traditional publications on the web. Webometric Analyst, SocSciBot, Google Trends, Google Analytics and ohter software for web metrics. Qualitative study of the web, digital ethnography.
Independent work
Reading and analysis of literature on the topic, practical assignments
Learning outcomes in the course
At the completion of the course the student:
● knows the basics and main concepts of metric studies including web metrics;
● knows the main approaches of statistical analysis of the web;
● is aware of the options of qualitative study of the web;
● is able to use the simple techniques of web metrics and qualitative study
Assessment methods
The course is passed on the basis of practical assignments that have been performed according to the requirements
dots A.Möldre
Study literature
Marek, K. (2011). Using web analytics in the library. Chicago : ALA TechSource : American Library Association.
Thelwall, M. (2014). Webometrics and Social Web Research Methods. http://www.scit.wlv.ac.uk/~cm1993/papers/IntroductionToWebometricsAndSocialWebAnalysis.pdf
Replacement literature
Ess, C. M., Dutton, W. D. (2013). Internet Studies: Perspectives on a rapidly developing field. New Media and Society, 29 April
Fielding. N., Lee, R. M. (2008).Qualitative e-Social Science/Cyber-Research. In: The SAGE Handbook of Online Research Methods, pp. 491-507. (Andmebaasis Sage Research Methods).
Ledford, J., Teixeira, J. and Tyler, M. E. (2010). Google Analytics. Hoboken, N.J. : Wiley.
Murthy, D. (2008). Digital Ethnography: An Examination of the Use of New Technologies for Social Research. In: SAGE Internet Research Methods, pp. 53-71. (Andmebaasis Sage Research Methods)
Stuart, D. (2014). Web metrics for library and information professionals. London : Facet Publishing.