E-marketing
space
Course code
IFI6055.DT
old course code
IFI6055
Course title in Estonian
E-turundus
Course title in English
E-marketing
ECTS credits
3.0
Assessment form
Examination
lecturer of 2022/2023 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2023/2024 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The goal of this subject is to learn how marketing and information technology can be aligned in organization. Students are expected to be capable working in jobs requiring to interact with marketing or communication team or participating in them. The course will help student to understand the functions of marketing in modern organization and how information technology can support the marketing. The graduate of this subject is expected to choose and use e-marketing tools, analyze the effect of tools and modify them by himself.
Brief description of the course
The lectures will give a short introduction to marketing history and overview from vocabulary used: 4P, Customer, Segment, Market, etc.
The potential of internet market and current situation is introduced. Main tools for Internet marketing are looked into: SEO, SEM, newsletter, website, social media, podcast, RSS, m-marketing, affiliate marketing.
Internet marketing and advertising: CTR, CPM, etc.
Analysing the benefits and ROI of internet marketing.
Learning outcomes in the course
Upon completing the course the student:
Ability to formulate an internet marketing plan;
Able to transform marketing plan into actions;
Can understand the internet marketing vocabulary, framework and can use them in daily activities.
Teacher
Mihkel Mikkelsaar
Prerequisite course 1
space