Market Research Methods and Marketing Communication
Course code
old course code
Course title in Estonian
Turu-uuringute meetodid ja turundussuhtlus
Course title in English
Market Research Methods and Marketing Communication
ECTS credits
Assessment form
graded assessment
lecturer of 2022/2023 Autumn semester
lecturer not assigned
lecturer of 2022/2023 Spring semester
lecturer not assigned
Course aims
Core subject of the minor, Project Management. To provide basic knowledge in the field and methods of market research for developing competence for organising marketing communication in the area of specialisation to which the student belongs.
Brief description of the course
The place and objectives of market research in marketing activities. Users and suppliers of research. Methods of data gathering: quantitative and qualitative research. The stages of the research process. Ordering and planning research: choice of method and sample. Compiling the questionnaire, gathering and controlling the data. Data analysis, interpretation and presentation. The concept of marketing communication, the basics of advertising and public relations.
Learning outcomes in the course
Upon completing the course the student:
Auditoorne õpe kombineeritult internetipõhise õppega
lekt Auni Tamm, lekt Tiina Hiob
Study programmes containing that course