Course code

SOT6029.YK

old course code

SOT6029

Course title in Estonian

Turu-uuringute meetodid ja turundussuhtlus

Course title in English

Market Research Methods and Marketing Communication

ECTS credits

4.5

Assessment form

graded assessment

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

Core subject of the minor, Project Management. To provide basic knowledge in the field and methods of market research for developing competence for organising marketing communication in the area of specialisation to which the student belongs.

Brief description of the course

The place and objectives of market research in marketing activities. Users and suppliers of research. Methods of data gathering: quantitative and qualitative research. The stages of the research process. Ordering and planning research: choice of method and sample. Compiling the questionnaire, gathering and controlling the data. Data analysis, interpretation and presentation. The concept of marketing communication, the basics of advertising and public relations.

Learning outcomes in the course

Upon completing the course the student:
Auditoorne õpe kombineeritult internetipõhise õppega

Teacher

lekt Auni Tamm, lekt Tiina Hiob

Study programmes containing that course

Politics and Government (RIRIB/10.YK)