Entrepreneurial Marketing
Course code
RIM6031.YK
old course code
RIM6031
Course title in Estonian
Ettevõtte turundus
Course title in English
Entrepreneurial Marketing
ECTS credits
5.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To provide students basic knowledge and tools to market small and medium enterprises.
To create, develop and put into practice marketing activities targeted to the market.
To create, develop and put into practice marketing activities targeted to the market.
Brief description of the course
The course will teach to analyze the Estonian market and its needs and to create a successful marketing methodology for Estonian consumers.
Learning outcomes in the course
Upon completing the course the student:
- understands the role of marketing for organization, create marketing plan for small and medium size enterprises, campaign plan and its components;
- can analyze their enterprises marketing needs according to target market and create a marketing SWOT analyses;
- can use different marketing methods and choose the right marketing channels in order to reach their goals;
- knows the essence of brands, creation and development;
- creates financial predictions and analyses and press releases.
- understands the role of marketing for organization, create marketing plan for small and medium size enterprises, campaign plan and its components;
- can analyze their enterprises marketing needs according to target market and create a marketing SWOT analyses;
- can use different marketing methods and choose the right marketing channels in order to reach their goals;
- knows the essence of brands, creation and development;
- creates financial predictions and analyses and press releases.
Teacher
Dotsent Ivar Soone, PhD econ
Study programmes containing that course