Service Marketing
Course code
RIM6025.YK
old course code
RIM6025
Course title in Estonian
Teenuse turundus
Course title in English
Service Marketing
ECTS credits
4.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
to give the knowledge and skills needed by an organization providing serivces to their marketing planning and managing.
After finishing this course students will know the difference between marketing products and marketing services and can consider the differences when planning the marketing methods for the service provider.
After finishing this course students will know the difference between marketing products and marketing services and can consider the differences when planning the marketing methods for the service provider.
Brief description of the course
Basics for service marketing. The definition and classification of service, service marketing characters and progress development, service quality and factors that influence it, service design and innovation and marketing, pricing and marketing and marketing communication principles in a service company.
Teacher
Kristo Krumm
Study programmes containing that course