Digital Marketing Project
Course code
KOR6097.FK
old course code
Course title in Estonian
Digiturunduse projekt
Course title in English
Digital Marketing Project
ECTS credits
4.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The purpose of this course is to provide students with practical experience in planning, composing and analysing digital marketing campaigns, as well as binding theoretical knowledge with practical activities.
Brief description of the course
The course will introduce different digital marketing campaign management platforms and website optimisation tools. Throughout the project, the student will learn to compose and manage SEO (search engine optimisation) and social media campaigns. The theoretical knowledge obtained from the prerequisite course (Introduction to digital marketing communication) will be implemented with practical knowledge. Performance evaluation will be done in multiple phases and the defense of the final project will be a part of the final grade.
Learning outcomes in the course
Upon completing the course the student:
- can compose and manage digital marketing campaigns;
- can bind campaign composing with website optimisation.
- can compose and manage digital marketing campaigns;
- can bind campaign composing with website optimisation.
Teacher
Alar Pink
Prerequisite course 1
Study programmes containing that course