Practical Photography
Course code
old course code
Course title in Estonian
Praktiline fotograafia
Course title in English
Practical Photography
ECTS credits
Assessment form
lecturer of 2021/2022 Spring semester
Aivar Pihelgas (language of instruction:Estonian)
lecturer of 2022/2023 Autumn semester
lecturer not assigned
Course aims
The objective of the subject is to give the future specialists on advertising and public relations necessary skills and knowledge of photography to support their further work in the filed of strategic communication.
Brief description of the course
The course aimed at students majoring in advertising and public relations teaches how to “read” photographic images and make use of the opportunities offered by photography, how to translate a verbal message into a photo.

The course will focus on:
photography ABC, light, composition, colors;
portrait and make-up, photo reportage;
photo editing.
Students can take part in studio work and experience whole process of photoshooting and editing.
Learning outcomes in the course
Upon completing the course the student:
- has basic knowledge of making and processing commercial photography;
- is able to translate verbal ideas into photo;
- can evaluate the time of creative process and all the necessary input.