Corporate Visual Identity
Course code
KOR6089.FK
old course code
Course title in Estonian
Korporatiivne visuaalne identiteet
Course title in English
Corporate Visual Identity
ECTS credits
4.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The goal is to create knowledge and experience that supports framing and/or analyzing visual communication strategy of an organization.
Brief description of the course
The following topics will be discussed: the overall organizational culture and its expression, corporate identity elements, Brandbook and CVI (Corporate Visual Identity).
Practical activities: analyzing the visual communication of different organizations and companies, creating and implementing a CVI for chosen enterprise.
Practical activities: analyzing the visual communication of different organizations and companies, creating and implementing a CVI for chosen enterprise.
Learning outcomes in the course
Upon completing the course the student:
- knows the basic principles of graphic design;
- is able to analyze the company's organizational v visual communication;
- owns the graphic designing experience.
- knows the basic principles of graphic design;
- is able to analyze the company's organizational v visual communication;
- owns the graphic designing experience.
Teacher
Tiina Hiob MSc
Prerequisite course 1
Prerequisite course 2
Study programmes containing that course