Course code

SRM6007.FK

old course code

SRM6007

Course title in Estonian

Reklaamidisain

Course title in English

Basics of Advertising Design

ECTS credits

4.5

Assessment form

graded assessment

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

Major. The aim of the course is to provide an overview of the processes and means of visual communication and to introduce various compositional systems, to develop the skill of design and identify hidden solutions in problem situations by means of practical tasks.

Brief description of the course

An overview of the basics of design proceeding from the specifics of advertising. Design in the 19th and 20th centuries. Ergonomics. Symmetry and balance. Proportions. Rhythm. Scope. The aim of advertising and the role of design in achieving it. The essence of visual advertising. Stimuli in visual advertising. Visual advertising in mass media. The product and its package. Company symbols and their attributes. The working environment. The role of colour in advertising. Mechanisms of the effect of colours and their application in design. Contrasts and harmonies. Colour symbols. The phenomenon of synesthesis and using it in advertising. Colour as a component of the visual identity of a company.

Learning outcomes in the course

Upon completing the course the student:
Üliõpilane tunneb disaini s.h. reklaamidisaini ajalugu ja problemaatikat, on pädev andmaks esmaseid hinnanguid kujunduslikele lahendustele, pakkuma argumenteeritud lahendusi kujunduslikele probleemidele.

Teacher

Tiina Hiob, MA; Urmas Kaldaru, Villu Järmut

Prerequisite course 1

Advertising Theory I (SRM6001.FK)

Study programmes containing that course

Advertising and Publicity Studies (KORMB/07.FK)