Public Relations
Course code
SPK6019.LT
old course code
SPK6019
Course title in Estonian
Avalikud suhted
Course title in English
Public Relations
ECTS credits
4.5
Assessment form
graded assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
Analyze the nature of public relations, focusing on corporate relations as an organizational management function in its ties with strategic planning and implementation.
Brief description of the course
Discusses the nature of public relations, focuses on corporate relations as an organizational management function in its ties with strategic planning and implementation,
Analyzes the main goals and functions of public relation management, the main developmental stages of the field and gives an overview of application of the theoretical models of public relations;
Gives an overview of public relations inside and outside of the organization, focusing on strategic planning of public relations, planning and executing media relations and on planning and executing marketing communication in different types of organizations;
Gives an overview of public relations methods of crisis communication and marketing communication.
Independent work:
Analysis of professional sources necessary for fixing lecture material and preparing for seminars;
Group work.
Analyzes the main goals and functions of public relation management, the main developmental stages of the field and gives an overview of application of the theoretical models of public relations;
Gives an overview of public relations inside and outside of the organization, focusing on strategic planning of public relations, planning and executing media relations and on planning and executing marketing communication in different types of organizations;
Gives an overview of public relations methods of crisis communication and marketing communication.
Independent work:
Analysis of professional sources necessary for fixing lecture material and preparing for seminars;
Group work.
Learning outcomes in the course
Upon completing the course the student:
Knows the main theories and models of public relations;
Is able to use the theoretical models in planning the process of public relations management;
Is able to independently plan media relations in public relations;
Is able to manage crisis communication.
Knows the main theories and models of public relations;
Is able to use the theoretical models in planning the process of public relations management;
Is able to independently plan media relations in public relations;
Is able to manage crisis communication.
Teacher
dots. Aira Lepik, PhD
Study programmes containing that course