Marketing Management
Course code
PSR6020
old course code
PSR6020
Course title in Estonian
Turunduse juhtimine
Course title in English
Marketing Management
ECTS credits
5.0
Assessment form
Examination
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
Major subject. The aim is to learn to analyse marketing plans of companies and to interpret them in the language of advertising.
Brief description of the course
The course gives a detailed overview of topical marketing tasks, problems and their solutions. The newest methods of marketing and marketing communication are dealt with.
Learning outcomes in the course
Upon completing the course the student:
Student can analyze marketing activity of konkurents, make decisions in marketing area.
Student can analyze marketing activity of konkurents, make decisions in marketing area.
Teacher
Merlin Müür, MA
Prerequisite course 1