Entrepreneurship in Communication Industry
Course code
KOR6121.FK
old course code
Course title in Estonian
Kommunikatsioonialane ettevõtlus
Course title in English
Entrepreneurship in Communication Industry
ECTS credits
4.0
Assessment form
Examination
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2025/2026 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To prepare students to work in PR, advertising or marketing enterprise and make a solid link between academic knowledge and practical daily work. The course will prepare students to council and understand the expectations of agency’s or in-house clients for communication and different aspects of it. The course provides an overview of both national and international communication industry.
Brief description of the course
The course prepares students to use knowledge acquired during their studies in an environment of simulated agency, where student takes the role of a consultant or a creative manager and responds to clients’ briefs. Students compete with each other as separate agencies for finding most efficient solutions for the client. This involves such areas of entrepreneurship as participating in tenders to participating in professional prize contests, not to mention solving both external and internal clients’ needs...
The course creates an understanding what professional work beyond internship means, allows students to evaluate the core and state of the profession and clients’ expectations in Estonia today and what are the possible voids at the communication services market.
The course creates an understanding what professional work beyond internship means, allows students to evaluate the core and state of the profession and clients’ expectations in Estonia today and what are the possible voids at the communication services market.
Learning outcomes in the course
Upon completing the course the student:
- knows how to pass on specialist knowledge and stances to cooperation partners with no communication background;
- understands different niches and roles of communication industry and preconditions to fulfil different tasks effectively;
- knows how to link clients’ problems with theoretical models and tools learned from different courses.
- knows how to pass on specialist knowledge and stances to cooperation partners with no communication background;
- understands different niches and roles of communication industry and preconditions to fulfil different tasks effectively;
- knows how to link clients’ problems with theoretical models and tools learned from different courses.
Teacher
Henri Käsper
Study programmes containing that course