Organization of Advertising Business
Course code
KOR6066.FK
old course code
KOR6066
Course title in Estonian
Reklaamikorraldus
Course title in English
Organization of Advertising Business
ECTS credits
4.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
Aim of the course is to give overview of advertising business, also marketing, different types of agencies and their functions. Students will gain practical experience in advertising and project planning, creating an advertisement, media planning.
Brief description of the course
Course is practical, students and lecturer will do co-operation. Students have to do independant work and actively participate in lectures and seminars.
Learning outcomes in the course
Upon completing the course the student:
Student has systematic and practical knowledge about practical advertisement. Student knows about the work in advertisement agency.
Student has systematic and practical knowledge about practical advertisement. Student knows about the work in advertisement agency.
Teacher
Tiina Hiob
Study programmes containing that course