Business Information Resources
Course code
INT7104.DT
old course code
INT7104
Course title in Estonian
Äri- ja ettevõtlusinformatsiooni allikad
Course title in English
Business Information Resources
ECTS credits
4.0
Assessment form
Examination
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To create prerequisites for the development of knowledge about the factors of the internal and external environment influencing entrepreneurship and business activities, market and business research methods, types of marketing and business information, and to develop skills for using business and business information in both digital and paper versions.
Brief description of the course
The concept of business, marketing and business information, typology, the need for sectoral information are discussed and analyzed; market and business research methods; business environment, company information and business information; marketing and market research, market information; sources of financial and investment information; foreign and international trade information and its carriers; creators / producers and intermediaries of business information; online resources for business and marketing information; the activities / products of information agencies and other media outlets in providing business information; statistical information; information resources for the protection of industrial property.
Learning outcomes in the course
Upon completing the course the student:
- has the knowledge and principles to work with information services in the business and business environment;
- is able to apply his / her knowledge of various aspects of business and marketing information;
- is able to solve problems related to the acquisition, critical evaluation, use and transmission of business information and advise information users;
- is able to compile and evaluate company and business reports, reports and media reviews.
- has the knowledge and principles to work with information services in the business and business environment;
- is able to apply his / her knowledge of various aspects of business and marketing information;
- is able to solve problems related to the acquisition, critical evaluation, use and transmission of business information and advise information users;
- is able to compile and evaluate company and business reports, reports and media reviews.
Teacher
Lekt Silvi Metsar, MA
Study programmes containing that course