Entrepreneurial Marketing
Course code
EAN6100.YK
old course code
EAN6100
Course title in Estonian
Ettevõtete turundus
Course title in English
Entrepreneurial Marketing
ECTS credits
5.0
Assessment form
Examination
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The subject introduces the methods and tools to properly create and satisfy customer needs in the Estonian market.
Brief description of the course
The course teaches the student how to analyze the Estonian market, research the market’s needs and create a successful market mix for Estonian consumers.
Learning outcomes in the course
Upon completing the course the student:
Upon successful completion of this course, the student is able to:
Understand the key characteristics of the Estonian market;
Identify the Estonian consumers’ buying patterns and behavior;
Do an in-depth research of the market and identify its needs;
Create a successful marketing mix in Estonia;
Develop useful and innovative products;
Set an strategic price level;
Create an effective distribution system in Estonia;
Probably and creatively promote a product or services in Estonian market.
Upon successful completion of this course, the student is able to:
Understand the key characteristics of the Estonian market;
Identify the Estonian consumers’ buying patterns and behavior;
Do an in-depth research of the market and identify its needs;
Create a successful marketing mix in Estonia;
Develop useful and innovative products;
Set an strategic price level;
Create an effective distribution system in Estonia;
Probably and creatively promote a product or services in Estonian market.
Teacher
The course is a prerequisite
Study programmes containing that course