TLÜ ÕIS

Creative Entrepreneurship

Course code

BFM7044.FK

old course code

Course title in Estonian

Loomeettevõtlus

Course title in English

Creative Entrepreneurship

ECTS credits

4.0

Assessment form

Examination

lecturer of 2026/2027 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2026/2027 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The aim of this course is to develop a fundamental understanding of entrepreneurship. This will help you to craft your ‘entrepreneurial self’. There will be plenty of room for practical experimentation and critical reflection of the entrepreneurial process for the creative and media industries.

Brief description of the course

This course helps discover their entrepreneurial potential by combining self-reflection, creative exercises, and hands-on project work. Students will explore how personal skills and motivations can be transformed into meaningful business ideas, while learning methods to test, adapt, and communicate their concepts. Emphasis is placed on building confidence in collaboration, experimentation, and pitching, so that by the end of the course students have a clearer sense of direction for their future entrepreneurial journey — their own “North Star.”

Topics:
Key areas of focus include:
● Exploring creativity and persistence as drivers of entrepreneurship
● Mapping individual skills, motivations, and resources
● Using research tools to understand markets and reduce risks
● Applying structured frameworks (NABC, Business Model Canvas) to develop ideas
● Practicing teamwork, design thinking, and MVP planning
● Designing and delivering persuasive pitches for clients and investors
● Reflecting on progress and next steps in personal entrepreneurial growth

This course was co-developed by Tallinn University, Jönköping International Business School, Eberswalde University of Sustainable Development, and Munster Technological University within the framework of the ScreenME project (https://screenme.tlu.ee).

Learning outcomes in the course

Upon completing the course the student:
- analyses personal skills, strengths, and motivations in the context of entrepreneurial development;
- applies routines and methods that support the development of creative thinking;
- understoods the necessity of market research to mitigate risks;
- develops and tests business ideas using the NABC and Business Model Canvas (BMC) frameworks;
- collaborates effectively in teams and applies principles of execution planning;
- designs, pitches, and refines entrepreneurial ideas for clients and investors;
presents and defends entrepreneurial projects confidently.

Teacher

Ulrike Rohn

Study programmes containing that course