Entrepreneurship Workshop
Course code
BFK7013.FK
old course code
BFK7013
Course title in Estonian
Ettevõtluse töötuba
Course title in English
Entrepreneurship Workshop
ECTS credits
5.0
Assessment form
Examination
lecturer of 2024/2025 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2025/2026 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
This theoretical and practical module provides students with an understanding of the elements of entrepreneurship and of basic management tools. The workshop aims at raising the students’ awareness of entrepreneurship on film and television within the contexts of media eco-systems, market forces and consumer trends. Students will learn how to identify different professional outcomes and to assess career management and business creation with the help of case studies and the development of a creative idea into a business plan fit for to be presented to investors and financing institutions.
Brief description of the course
Entrepreneurship and Entrepreneurs
The entrepreneurial mindset
Entrepreneurial opportunity
Main common features of creative businesses
Financing needs, trends and opportunities
Business models and business plans
Technology, consumers, opportunity
Offline and Online media and entertainment business models
Business plan development: From idea to market
Executive Summary
The people
Bios
The Opportunity
The product/service
Market demand
Consumer market research and analysis
Business strategy
Strengths and weaknesses (SWOT)
The firm
Business processes
Marketing, 9 P’s, digital marketing
The Context
Economic macro-level
Technology
Regulatory
Pestel
Risk and Reward
Financing
Income statement
Cash flow
Balance sheet
Break even analysis
The entrepreneurial mindset
Entrepreneurial opportunity
Main common features of creative businesses
Financing needs, trends and opportunities
Business models and business plans
Technology, consumers, opportunity
Offline and Online media and entertainment business models
Business plan development: From idea to market
Executive Summary
The people
Bios
The Opportunity
The product/service
Market demand
Consumer market research and analysis
Business strategy
Strengths and weaknesses (SWOT)
The firm
Business processes
Marketing, 9 P’s, digital marketing
The Context
Economic macro-level
Technology
Regulatory
Pestel
Risk and Reward
Financing
Income statement
Cash flow
Balance sheet
Break even analysis
Learning outcomes in the course
Upon completing the course the student:
- is aware of the need to and how to develop from inception creative projects that address entrepreneurial, managerial, market and technological factors in order to increase the chances of successful financing and market launch;
- has become more empowered to present, discuss and persuade international investors and financing institutions to invest in creative projects conceived from inception to address the commercial needs of global or specific audiences, platforms and markets;
- has acquired expertise, knowledge, skills and competences to access to international professional networks, to collaborate with non-European professionals and to network with investment decision makers;
- has learned basic management concepts and modern management techniques through the development of a business plan and the theoretical testing of new business models and audience development strategies.
- is aware of the need to and how to develop from inception creative projects that address entrepreneurial, managerial, market and technological factors in order to increase the chances of successful financing and market launch;
- has become more empowered to present, discuss and persuade international investors and financing institutions to invest in creative projects conceived from inception to address the commercial needs of global or specific audiences, platforms and markets;
- has acquired expertise, knowledge, skills and competences to access to international professional networks, to collaborate with non-European professionals and to network with investment decision makers;
- has learned basic management concepts and modern management techniques through the development of a business plan and the theoretical testing of new business models and audience development strategies.
Teacher
Manuel José Carvalho de Almeida Damásio
Study programmes containing that course