Study programme code

KORMM.FK

Study programme administrator

Linnar Priimägi

MER study programme code

107825

version code

KORMM/12.FK

School / college

FK - Baltic Film, Media and Arts School

Study programme title in Est.

Reklaam ja imagoloogia

study programme title in Engl.

Advertising Studies

Language of instruction

Estonian

Study level

Master's studies

ECTS credits

120

Study domain

Sotsiaalteadused, ärindus ja õigus

Study programme group

business and administration

Nominal study period (in semesters)

4

Access conditions

Admission requirements:
Bachelor’s degree or equivalent;
Entrance examination; show more...

Entrance examination: interview.

Degrees conferred

sotsiaalteaduse magister (reklaam ja imagoloogia)

Study programme aims and objectives

Learning outcomes of the study programme

- knows contemporary theory and methods of communication and their application show more...

- has systematic knowledge and competence in marketing and more specifically in the field of marketing communication and advertising
- is able to recognize problems in the given field, to produce innovative solutions by applying scientific ways of thinking and proper practice, to design and manage advertising compaign
- can handle specific professional knowledge in the wider context of culture and society
- is aware of the ethical and legal regulations of his/her given field and is able to solve complicated situations in accordance with the norms and values of society
- is able to conduct research in the field of marketing communication and apply research results
- Has a readiness for competent professional interaction at an international level by having the necessary knowledge and language skills
- is able to identify the need for continuing studies and professional development
- Has readiness and skills to mediate knowledge

Graduation requirements