Study programme code

BFRSB.FK

Study programme administrator

Tiina Hiob

MER study programme code

00000

version code

BFRSB/27-o.FK

School / college

FK - Baltic Film, Media and Arts School

Study programme title in Est.

Reklaam ja suhtekorraldus

study programme title in Engl.

Advertising and Public Relations

Language of instruction

Estonian

Study level

Bachelor's studies

ECTS credits

180

Study domain

Business, Administration and Law

Study programme group

business and administration

Study programme subgroup

Marketing and advertising

Nominal study period (in semesters)

6

Access conditions

Secondary School Graduation Certificate, Certificate of Vocational show more...
Secondary Education or a corresponding qualification giving access to higher education; admission exam (essay and interview). Minimum level of proficiency of the Estonian language at B2 level according to the European Framework of Reference for Languages.

Degrees conferred

sotsiaalteaduse bakalaureus

Study programme aims and objectives

Students who have completed the programme are specialists of advertising and public relations, show more...
working creatively and responsibly in a changing and increasingly digitalising media environment; are able to analyse societal processes, and create innovative, effective, and research-based communication solutions.

Learning outcomes of the study programme

- understands the social, cultural, and economic role of the show more...

advertising and public relations sector; is familiar with and able to
apply the theoretical foundations and trends of the field
- is able to recognise communication-related problems and offer
appropriate solutions, while having the ability to identify the need for
research, plan it, and carry it out
- develops creative and innovative strategies in the fields of
advertising and public relations, making intelligent use of modern
digital, visual, and audiovisual communication tools
- justifies and presents their ideas and research findings professionally,
tailoring the message to different target groups and cultural contexts
- works effectively in a team, giving value to collaboration, purposeful
collaborative learning, and innovative problem-solving
- applies ethical and socially responsible communication strategies
that support social cohesion, preservation of natural environment, and sustainability of business environment
- analyses one's own professional development and is prepared to continue studies at Master's level or continue in the professional career

Graduation requirements

The study programme must be completed in the given volume, including the completion and defence of the Bachelor´s thesis. show more...
Students who have not graduated from upper secondary schools where Estonian is the language of instruction, are required to have Estonian language proficiency at C1 level by the end of their studies.