Study programme code

BFKJM

Study programme administrator

Anastassia Zabrodskaja

MER study programme code

version code

BFKJM/27.FK

School / college

FK - Baltic Film, Media and Arts School

Study programme title in Est.

Kommunikatsioonijuhtimine

study programme title in Engl.

Communication Management

Language of instruction

English

Study level

Master's studies

ECTS credits

120

Study domain

Business, Administration and Law

Study programme group

business and administration

Study programme subgroup

Marketing and advertising

Nominal study period (in semesters)

4

Access conditions

Bachelor's degree, diploma of applied higher education, or an equivalent qualification. show more...

Admission exam: interview and a letter of motivation, which must be submitted along with other admission documents.
Minimum required proficiency in English: B2 level according to the European Framework of Reference for Languages.

Degrees conferred

sotsiaalteaduse magister (kommunikatsioonijuhtimine)

Study programme aims and objectives

The aim of the study programme is to develop competent communication managers who design and lead research-based, show more...
data-driven, and artificial intelligence–enabled communication in digital and international environments, guided by the principles of sustainability, interculturality, and ethical responsibility.

Learning outcomes of the study programme

- Applies contemporary communication and media theories and methods, show more...
including stakeholder-based and artificial intelligence–driven approaches, in the planning and management of strategic and data-driven communication across diverse digital and intercultural contexts.
- Analyses complex communication challenges—including crises, misinformation, and ethical dilemmas—using research-based and AI-assisted methods, and develops evidence-based solutions.
- Acts creatively, innovatively, and adaptively, taking into account the impact of digitalization, demographic change, and hybrid work environments on communication practices.
- Leads responsible, transparent, and trust-building communication, considering its societal, cultural, and geopolitical implications.
- Operates professionally in international and intercultural environments, applying multilingual and digital communication skills in academic and professional collaboration.
- Designs and conducts independent research in the field of communication management and applies the findings in both practical and academic contexts.
- Critically reflects on their professional and academic development and contributes to knowledge sharing and the mentoring of colleagues, thereby supporting the advancement of the field.

Graduation requirements

Students take the Interdisciplinary Project course in parallel with the Core Courses module. show more...

Students can choose Electives from various course lists across university programs, typically selecting from the master's programs. They can also choose Electives from the list under Core Courses to further enhance their professional competence.