Course title in Estonian
ESV, ettevõtte sotsiaalne vastutus, kaasavad äristrateegiad
Course title in English
CSR, Corporate Social Responsibility, Inclusive Business Strategies
approximate amount of contact lessons
autumn - spring
lecturer of 2019/2020 Autumn semester
Zsolt Bugarszki (inglise keel) tavaline kursus
lecturer of 2019/2020 Spring semester
lecturer not assigned
The objective of the course is to provide students the knowledge on the concept of coporate social responsibility and inclusive business strategies in order to have an overview how a corporational culture embraces the dimension of social impact.
Brief description of the course
The course introduces students to the concept of corporate social responsibility, which involves an examination of whether organizations should expand their focus from serving stockholders to also considering the impact of the firm's activities on diverse stakeholders.
Practicing corporate social responsibility requires that a corporation meld business goals with societal expectations.
What obligations do businesses have to the societies in which they operate? Can the interests of corporations and their outside stakeholders be aligned, or are they in inherent conflict? This course examines these and other questions without prescribing simple solutions.
Student spend 196 hours with independent work during the course. Independent work includes:
- Group work on project ideas and implementation
- Preparing project idea pitching (filming, visualization, presentation)
- Conducting Market analysis, receiving user feedback
- Creating and implementing communication strategy
- Building up CANVAS business model
- Setting up evaluation system (social impact, indicators, revenues, effects)
Learning outcomes in the course
Participants will be able to
• Examine the scope and complexity of corporate social responsibility (CSR).
• Analyze the connections between corporate strategy and CSR and the impact on foundational organizational principles such as mission and vision.
• Evaluate the level of commitment to CSR of various organizations and explain how it can be a source of competitive advantage.
• Analyze the impact of CSR implementation on corporate culture, particularly as it relates to social issues. innovative ideas
Student submit their case study on an existing CSR strategy in form of an essay
Zsolt Bugarszki, PhD
Werther, W. B. & Chandler, D. (2011). Strategic corporate social responsibility. Thousand Oaks, CA: Sage.
J. Schmitz, J. Schrader (2013) Corporate Social Responsibility: A microeconomic review of the literature. Journal of Economic Surveys, Volume 29, Issue 1. February 2015 Pages 27-45.
G. Aras, D. Crowther (2016) A Handbook of corporate governance and social responsibility. Routlege. 2016 New York.