Basics of Advertising Design
Course code
old course code
Course title in Estonian
Course title in English
Basics of Advertising Design
ECTS credits
Assessment form
graded assessment
lecturer of 2022/2023 Autumn semester
lecturer not assigned
lecturer of 2022/2023 Spring semester
lecturer not assigned
Course aims
The aim of the course is to provide an overview of the processes and means of visual communication and to introduce various compositional systems, to develop the skill of design and identify hidden solutions in problem situations by means of practical tasks.
Brief description of the course
An overview of the basics of design proceeding from the specifics of advertising. Design in the 19th and 20th centuries. Ergonomics. Symmetry and balance. Proportions. Rhythm. Scope. The aim of advertising and the role of design in achieving it. The essence of visual advertising. Stimuli in visual advertising. Visual advertising in mass media. The product and its package. Company symbols and their attributes. The working environment. The role of colour in advertising. Mechanisms of the effect of colours and their application in design. Contrasts and harmonies. Colour symbols. The phenomenon of synesthesis and using it in advertising. Colour as a component of the visual identity of a company.
Learning outcomes in the course
Upon completing the course the student:
Üliõpilane tunneb disaini s.h. reklaamidisaini ajalugu ja problemaatikat, on pädev andmaks esmaseid hinnanguid kujunduslikele lahendustele, pakkuma argumenteeritud lahendusi kujunduslikele probleemidele.
Tiina Hiob, MA; Urmas Kaldaru, Villu Järmut
Prerequisite course 1